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The Face Shop Yehwadam Pure Brightening Review

8.22.2017

What's New in K-Beauty?

The Face Shop recently released their brightening line under the Yehwadam collection which boasts luxurious looking skin care products with ingredients inspired by tradition and beauty secrets passed down. The brightening line called Yehwadam Pure Brightening is formulated especially for Asian skin to reveal brighter and more radiant skin. It also has anti-aging properties which make it a double hit wonder if you're looking to be a beautiful blushing bride this year or a more radiant youthful complexion.


Anti-Wrinkle + Brightening



the meaning of Yehwadam

Does Yehwadam mean anything?
The name Yehwadam means YE (蘂): herbs and plants HWA (花): flower DAM (譚): story. Inspired by stories of beautiful Korean women and their beauty secrets passed down through generations. 

Yehwadam Pure Brightening Line
The unique thing about this brightening line is that it's formulated with "Chil-baek-seol-yun-dan Complex". I know this sounds a handful, but let me explain what it is. It's a formula made using 7 traditional medicinal herbs to restore skin's radiance and to minimised skin aging. The 7 herbs are Pearl, white Poria (Fu Ling), Atractylodes Macrocephala (Bai Zhu), white Ginseng, Honeysuckle, Szechuan Lovage Root (Chuan Xiong) and Peony. In addition, the herbs are harvested in Korean soil using the "Baek-ja" method which is a method where natural ingredients are boiled in pure water for a long period of time in order to maximise the efficacy and eliminate toxins that could irritate your body. This allows nutrients to be better absorb so you reap all the benefits of the herbs used.

Major ingredients:
Chil-baek-seol-yun-dan Complex (7 traditional herbs for skin brightening)
Niacinamide : skin brightening
Adenosine: anti-wrinkle

What is it for?
  • improve skin tone
  • reduce the appearance of pigmentation and dark spots
  • bring healthy beautiful radiance back
  • minimised aging skin
Chil-baek-seol-yun-dan Complex


beautiful packaging, ideal as gifts too


luxury you can afford

One thing that stands out is the beautiful packaging Yehwadam comes in. Like all premium or luxury skincare products, the distinguishable elements are obvious - simple, minimalist with unique features if any. With a pearly white body, hard shell and silver finishings (aluminum) the cap/lid stands out the most. At the top of it, intricate Korean traditional flower patterns engraved on it. Feel it with your fingers, and you'll be tracing the outlines of the patterns. In the center, one single crystal is placed to complete its aesthetic design.

the 3D engraved Korean traditional floral patterns


one crystal is placed at the top

so you can shine bright like a diamond

The line consists of four essential products namely - toner, serum, emulsion, and cream. Which I will give a brief breakdown overview of each product, its features, and my first impressions.  I have been using it for about two weeks now which isn't enough to make a conclusive review but I'll still add my mini reviews on it - impression base. The steps to use them is after cleansing and double cleansing to remove all makeup or sunscreen residue, start with the toner followed by serum and either emulsion or cream (depending on your skin needs).

The emulsion is a lotion based moisturizer, ideal for day time use while the cream is thicker and richer best used for evening skincare regime before sleeping.



How To Use?

toner - serum - emulsion - cream


YEHWADAM Pure Brightening Toner 155ml @ RM158.90

The toner is made of glass with a faint white floral musk to it. It's a hydrating toner with a soft and translucent formulation to it. I use this with a cotton pad to apply on my face after cleansing. The toner isn't watery, it has hydrating properties so it feels soft, nourishing and refreshing to the skin. I get an immediate radiance from using this! This has become my favorite from this line. I almost didn't believe this is a whitening toner.
  • Brightening + anti-aging + intense moisturizing toner
  • Brightens face by leaving a healthy glow
  • Lightweight and silky texture that glides on softly
How To Use?
Every morning and evening, after cleansing face, apply adequate amount on face and pat lightly for absorption.

YEHWADAM Pure Brightening Serum 45ml @ RM254.30

This serum comes in a plastic bottle (I think) so it's lighter in weight compared to the toner and the emulsion. The serum is white in color with a milky lotion texture which turns watery upon application. It's light and soft on the skin, no sticky or heavy feeling. The scent is pretty strong (floral musk scent) which puts me off. The serum claims to moisturize the skin, reduce dullness and the appearance of wrinkles, dark spots and pigmentations. 

I was pleasantly surprised that I can see an immediate shine due to the shimmering essence! It's like a pearly translucent glimmer. Makes you feel like this is made for a mermaid.
  • Instant brightening effect
  • soft & fresh finish
  • intense & lasting moisturizing effect
  • soft, silky, luminous texture
How To Use?
After applying toner, dispense an adequate amount and gently apply on the face in an outward direction.

YEHWADAM Pure Brightening Emulsion 140ml @ RM158.90

The lightweight emulsion comes in a glass bottle so it's heavy. The texture is fresh, light and silky to the skin. The color is white and the same scent lingers on (not as strong as the serum). It feels soft and moisturizing to the skin like chok-chok skin! (bouncy, baby soft skin).  This brightening emulsion definitely smoothens the skin with a protective layer while giving it a dewy shine so you look fairer. You can use this as a primer so your makeup stays longer!
  • reveal skin's natural brightness
  • anti-aging + moisture retaining emulsion
  • soft & silky texture
How To Use?
After your serum smooth over face and neck using gentle pressing motions to aid absorption.

YEHWADAM Pure Brightening Cream 50ml @ RM254.30

The cream comes in a plastic jar and boasts a bigger lid to display the beautiful designs of the 3D Korean floral patterns on it. When you open the lid, there's another protective cover on the cream with a heart protruding out so it's easy for you to remove the cover. The cream is highly concentrated to deliver instant radiance to the skin. It claims to have special molecule ingredients to help keep skin firm and smooth. Upon application, the cream melts into the skin revealing yet another shiny radiance on my skin! (how many times have I repeated this?!). It's not sticky but there is definitely a slightly greasy feel to it. You can definitely skip the emulsion and go for this if your skin is overly dry. I would prefer to use this at night before I go to sleep so my skin can be "cooked" overnight. The same scent is present.
  • instant brightening effects
  • brightening + anti-aging + intense moisturization cream
  • Soft, silky and creamy texture
How To Use?
Dispense an adequate amount and gently massage over the entire face. Pat your face with palms to aid absorption. This can be used in the evening or after emulsion if you have dry skin.


so are you ready for the bright side?

Overall, I am enjoying my two weeks of using this skincare and am continuing to see if my dark spots and pigmentations can be reduced by daily usage. I like that it's not drying because normally whitening or brightening skincare tends to be drying! This Yehwadam however, is moisturizing! I almost thought it was an anti-aging moisturizing line.


brightening without the dryness


Which comes to another bonus, anti-aging. I'm currently very much into anti-aging products because let's face it, I'm no spring chicken anymore so I like the three-in-one skincare benefits from this Yehwadam Pure Brightening line as it targets signs of aging, brightens and reduces dark spots and pigmentation while keeping my skin hydrated and soft like a Korean chok-chok skin would look like.

I hope to get a clearer face from here because I haven't been religiously using sunscreen (hate using sunscreen because it's sticky and smelly). I'll be entirely honest that this isn't cheap to get, and that if you're looking to invest into brightening, anti-aging skincare, this is a good start as it's still affordable compared to luxury tier skincare brands out there.

Please read reviews, get some samples to test out (sensitivity/etc). Don't just jump into it because the packaging is beautiful (lol). It does make a good wedding or bride-to-be gift if anyone is looking for one. Imagine how the wedding vanity table photos would look?

P.S: I have sensitive skin, but so far I did not get any reactions from using this line for 2 weeks.

The Yehwadam Pure Brightening Line is available at all Face Shop Malaysia stores. You can also visit their online store to purchase it or offline stores which you can refer to their website here for more information. Updates and promotions? Follow their Facebook and Instagram channel.

*prices listed here is with gst.

10 comments:

  1. can i admit that I was just so distracted with the stunning shots that I barely read through anything? Hehhehe..but yes I do agree with you that this set is a perfect present for the ladies...thinking of getting this for my mom or sister for xmas..ehehhe

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