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Welcome to my wonderland where I share my experiences as a woman on beauty, shopping, travel & lifestyle. I love taking photographs with my epal phone so most pics you see here is taken with a smart phone!.
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The Butterfly Project How It Started - Episode 1

6.25.2017


What's in a name? It all started one day when I was flipping through a copy of the latest Female Magazine from the newsstand. One of the features got my attention, it was called the Butterfly Project.

Now if you google Butterfly Project, you'll be looking at anti-wrist slashing campaigns but Female Magazine was about a beauty makeover for women to undergo a series of positive change. From learning to makeup, going for facials, getting your hair done, and to creating a more healthy lifestyle at the fitness centers. I loved their makeover campaign and the name stuck to my head.
So what happened next? Well, I had also been blogging for a good few years and didn't like the scene I was getting into. You know how they say don't go to the dark side? With the boom of blogging then, everything became exciting. It was the time for bloggers until you finally discovered how the dinosaurs died. I didn't like what I was seeing, I didn't like the cliche that's going on. I didn't like the B*tching and fighting and the competition. Because it was a small market at that time, the original Mean Girls were dominating the scene. Brands would only invite the same people, all over and over again. With fame and power, things got out of hand. It wasn't fun anymore.

I didn't start blogging because I wanted fame, money or power. I started blogging because I loved what I was doing at that time. I love sharing about what I do, places I go, things I buy, things I would recommend. Particular shopping for beauty products. I was doing something I love until one day, I woke up with a bad taste in my mouth and a hangover from it.

It was then that I decided, that I am going to share what I know to the rest of my sisters a.k.a bloggers who love the same things - beauty, shopping, lifestyle. I wanted the world (well little Malaysia) to know that there are hundreds if not thousands of bloggers out there who is as good as the Mean Girls. Now the Mean Girls were just there at the right time, right place. Were they good? Maybe, some but were they good people? I still remember the bullying and I was a victim myself. 

After resigning from Living Social Malaysia, which was one of the top three Group Buying companies dominating the local deal scene. I started my plans into creating a community for beauty and lifestyle bloggers. A place where like-minded bloggers like myself could have fun, meaningful experiences together. It would be a fresh start, to breaking down that barrier of the Mean Girls (metaphor) and have a healthy, sharing, culture to nurture and introduce new faces to the scene and be a safe sanctuary, that's hopefully non-discriminatory of your level of "fame", "seniority" and "beauty".

Anyone who's an active beauty and lifestyle blogger could join and any brands, who needed our help could join as well. It wasn't just for the bloggers, it was also for the brands.

A place where both could connect, help and make the blogosphere better.

To create a community like this, one has to sacrifice something. One also need to be selfless. Instead of hogging all the limelight to yourself as a blogger, you start sharing it away. Brands who believe in me, believe in my dream The Butterfly Project. I know many tried to replicate what The Butterfly Project has, but they weren't ready to give up many things for it. Has anyone given up their career? Relationships? Money, and fame and popularity for people they have not met?

The Butterfly Project was made out of the tears, sweat, and time from my life.

For the sisters of the past, present, and future.

If you like my stories, let me know. Maybe I'll talk about the time I fell down the stairs because my ex-fiance who flew back from Dubai, wanted to break up with me because of Butterfly Project and how I still show up for a butterfly event, in pain, barely able to walk and with no money to buy a walking aid. My friend Candy, borrowed me her hiking stick. I used that for a year.


10 comments:

  1. Hai Tammy, Ika here. At first blogging just a hobby until I coincidently found Butterfly project group. The niche of my blog is unknown and random. I just write about my boring life there. Ermmm I love beauty stuff and makeup thing and I don't know how to do begin as beauty or lifestyle blogger.

    A plus size like me erm with alot of kekurangan diri, I have low self esteem .I don't have confident to speak in public.If you remember when attend event I could not speak first, I can't great people first because I have kekurangan yang I want to hide.

    But I take a brave step challenges myself attend event and meet people and mingle around when I have free time.

    All thanks to you ( Tammy) and Butterfly project that give an opportunity until now. The unknown me slowly get attention from a few people. They trust me to write a review about their brand.Now I think, I found a place that I can shine and I accept my own kelemahan diri.Thank you Butterfly Project. Without you I still unknown in blogging world....Muah

    A small opportunity from you seem a very bigggggg opportunity from me!I will support Butterfly Project till the end of mylife. Hope you can continue be Our Mamasan till the end even your age is 100 year old. :p

    Sincerely,
    IKA SANI @ Miss Ika
    www.unlimitedbeautysecret.com

    ReplyDelete
  2. Tammy, this is why you are an inspiration to me and many others... Your sole reason of creating this beautiful community is the reason why I feel I am attached to TBP... I truly believe with the concept that goes behind how a blog is run... Authenticity is the drive behind TBP and for my blog... Super love you for what you are doing Tammy... And please do tell us more about how TBP grew throughout the years.

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  3. I never really know how it all started and I'm glad you decided to share with us about it. Thanks for starting this baby, the Butterfly Project!

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  4. Love your work Tammy. Keep it up. Would like to hear more stories about it.

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  5. Great post,Thanks for providing us this great knowledge,Keep it up.
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  9. Hello Tammy sis, JasJas here. It is 12.57am (14/7/2017). I finished reading this post and I feel so sad that your ex-fiance wanted to breakup with you because of The Butterfly Project. I just wondering why he do like this to you? I am sure you must be very very very sad that time. Anyway, you can always share your happiness and sadness because you're like big sister to me! That's how it started. How I start writing a blog? Honestly, I don't even know what are blogging and blogger that time (2014). I just know that I love to write essay and that's how I start my essay on blogspot.com. I love to explore F&B line so much because I love to eat and drink as well. It is because of Ika (my best friend) introduced you and The Butterfly Project to me. I was blessed to get to know you, The Butterfly Project and all of the members as well too. I am always thankful to her (Ika) so so much! <3

    After that, I get to know what is blogger already. I can say that I am proud of myself that finally I am blogger. Well, I don't like skincare and makeup when I was young that time. After knowing you and The Butterfly Project, I started love beauty category. Finally, I can say that I am blogger who writes beauty, foods, fashion (MISSJASJASOOTD), lifestyle and travel as well!! <3

    Lastly, I would like to say that I LOVE YOU TAMMY AS I LOVE THE BUTTERFLY PROJECT so much too <3 Without you and The Butterfly Project, I am nothing! :)

    Love,
    MissJasJas
    www.missjasjas.blogspot.com

    ReplyDelete

meow thx ^_^ for commenting

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