Something a bit different for those with their own unique style. Benetton have launched a global casting competition called Its:My:Time.
Benetton are searching for 20 finalists from a shortlist of 100 to be the newest faces of the brand. As advocates of diversity, they are after people that are different; particularly creative and unique as opposed to a 'typical' model look. To find these faces they are holding a global casting session which is being played out on the microsite www.benetton.com/casting
Entrants need to create their own look book, upload it to the site and hope for votes. The top 100 will be published in benetton's new book and receive a 200 Euro shopping spree. The top 20 of this 100 will then be flown to New York to be in the 2010 F/W catalogue.
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