Dove School of Skindulgence Instagram Contest

Siti Suhaila Abd Hamid, Brand Manager & Chong Yen Nee,

Brand Manager of Skins Category of Unilever (M) Holdings Sdn Bhd

launched the Skindulgence Facebook campaign

The best thing that ever happened to the Butterfly Project Community early this year was being able to experience what it takes to being able indulge ourselves. In a recent study by Dove body wash with 108 women between the ages of 18 - 35 years old, time and money are one of the obstacles in taking care of themselves.  Dove then launched the Skindulgence campaign to encourages women out there to pamper and take care of themselves everyday in the best affordable way possible right in the comfort of their own home via the three pillars - eat right, stay active and pamper yourself.

the community for beauty & lifestyle bloggers

50 butterflies (blogger members of The Butterfly Project) were invited then to the Dove "home" at The Apartment, Curve on 25th February, 2014 to participate in the School of Skindulgence where each group got to learn how to eat right, stay active and pamper themselves right in a home setting workshop. It was a clever way to send the message through and everyone had a great time learning how to stay healthy by making their own meals at home, staying active with easy to do exercises without needing to subscribe to a gym and pampering themselves using Dove which is better than milk thanks to key ingredient NutriumMoisture. What it does besides moisturizing our skin baby smooth is that it also replenishes the goodness lost during bath says Dove's brand manager, Siti Suhaila Abd Hamid.

Here's a glimpse of the amazing School of Skindulgence workshop session at The Apartment, Curve. Scroll to the bottom to find out how you can win a 3 day 2 night Island Getaway just by practicing the three pillars at home and sharing it on your instagram for 21-days.

members of The Butterfly Project ecstatic about the launch 

of course everyone got to bring back Dove

I'm wondering what they're talking about

as many as 50 butterflies turned up that night 

we had cards that tells us which group we belong to

(each group to experience a pillar session)

each pillar has its own designated themed setting

eat right - cooking workshop, stay active - garden exercise

pamper yourself - a bathroom setting

 fancy taking selfies in this bathroom!

the cooking workshop was the best

valuable health & exercise tips to take care of ourselves

Unilever Chefs sent to teach us to cook healthy

(we made two recipes that night to bring back home)

we made chicken salad & edame soba yum!

21 days of eating right, staying active & loving yourself

1 Mar – 30 Apr 2014

Now here's the interesting part about learning all this tips and tricks. Everyone went back armed and ready to blog about the Dove School of Skindulgence Campaign which is a instagram contest. The challenge was to share everyday for 21days photos of ourselves eating right, staying active and pampering ourselves. Each photograph shared on instagram must come with it's designated hashtag #skindulgence #eatright #stayactive #betterthanmilk. All contest information can be found right on the Dove Body Wash Facebook Fanpage. What we need to do is register and pledge to practice the three pillars for 21-days and all  instagram photographs shared will be automatically tracked via the hashtags to appear on a cute daily / weekly report book on the app.

The contest is opened to everyone who has instagram. It's so easy to join, just commit to a picture a day for 21-days based on the three pillars and you might just be one of the 10 lucky people going on that Island getaway trip to Krabi (Grand Prize). Not only that, every week there will be three winners announced on Dove Body Wash Facebook Fanpage with the best pillar photographs shared.

the last day to pledge is April 10, 2014

Want to be one of the top 10? Here are some tips:

1. Start as early as possible. Because there are weekly prizes to be won along with the Grand Prize.
2. Try not to miss any of your daily Skindulgence activity. You can’t turn back time!
3. In our books, eating right isn’t about having a specific diet. It’s about moderation, and listening to what your body wants. If you want that block of chocolate, go ahead! Just balance it out with some exercise. And speaking of exercise…
4. It’s not just about spin class at gym twice a week. It’s a change in lifestyle. Take the stairs, not the escalator. Need to talk to someone in your office? Skip the intercom, and walk up to them!
5. You don’t need to take a photograph of yourself showering with Dove (it’s a little too much skin and definitely illegal in many countries). Just pose with your Dove body wash as proof, before or after your shower.