2015 IKEA Catalogue Makes You Smile


Last week I received an e-mail from Ikea Malaysia asking if I would be interested to receive their latest catalogue. Bewildered, I asked what's the difference between me being a member (yes I am a Ikea member) receiving the new catalogue vs receiving it as a blogger?. Ikea told me this is something new and I would be the first few to receive the limited copies as a beta tester.

beta tester? *scratch head* alright. This is intriguing enough. Sent it over :)

Ding dong, the courier was at my couple of days later. He took out a big parcel and asked when did Ikea started sending parcels? I shrugged, no idea.

the latest 2015 IKEA catalogue 

I tore open the parcel and I thought Ikea sent me a Macbook or something. It was a white box, the kind you get you when purchase something from Apple. The 2015 IKEA Catalogue, the power of a book. Ikea has definitely gotten my attention. What a clever way to bring back books by injecting it with a cover of a daunting technology that would not fail when you have:
  • no electricity, because it has eternal battery life *lol*
  • nothing to install, it's all pre-installed with thousands of home furnishing ideas in HD pages
  • original touch interface, touch and drag to browse
  • no lag, instant page load
  • won't break if you drop it from virtually any height
LOL. Definitely had a hoot of a time browsing the manual and being reminded of the beauty of having an unbreakable technology in my hands. Got to give it to the people at Ikea *clap clap*. I enjoyed being their beta tester so yes thank you Ikea for sending me your latest technology, the BookBookTM. 

experience the power of a bookbookTM

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