Last week I received an e-mail from Ikea Malaysia asking if I would be interested to receive their latest catalogue. Bewildered, I asked what's the difference between me being a member (yes I am a Ikea member) receiving the new catalogue vs receiving it as a blogger?. Ikea told me this is something new and I would be the first few to receive the limited copies as a beta tester.
beta tester? *scratch head* alright. This is intriguing enough. Sent it over :)
beta tester? *scratch head* alright. This is intriguing enough. Sent it over :)
Ding dong, the courier was at my couple of days later. He took out a big parcel and asked when did Ikea started sending parcels? I shrugged, no idea.
I tore open the parcel and I thought Ikea sent me a Macbook or something. It was a white box, the kind you get you when purchase something from Apple. The 2015 IKEA Catalogue, the power of a book. Ikea has definitely gotten my attention. What a clever way to bring back books by injecting it with a cover of a daunting technology that would not fail when you have:
the latest 2015 IKEA catalogue
I tore open the parcel and I thought Ikea sent me a Macbook or something. It was a white box, the kind you get you when purchase something from Apple. The 2015 IKEA Catalogue, the power of a book. Ikea has definitely gotten my attention. What a clever way to bring back books by injecting it with a cover of a daunting technology that would not fail when you have:
- no electricity, because it has eternal battery life *lol*
- nothing to install, it's all pre-installed with thousands of home furnishing ideas in HD pages
- original touch interface, touch and drag to browse
- no lag, instant page load
- won't break if you drop it from virtually any height
LOL. Definitely had a hoot of a time browsing the manual and being reminded of the beauty of having an unbreakable technology in my hands. Got to give it to the people at Ikea *clap clap*. I enjoyed being their beta tester so yes thank you Ikea for sending me your latest technology, the BookBookTM.
experience the power of a bookbookTM
Totally love the way they introduce their new catalogue!
ReplyDeletevery smart to intro days before apple announces the new iphone.
ReplyDeletei went to the ikea counter to take.. no box alsoooooooo :( and it is a little smaller than the past books.
bookbook :P
ReplyDeletei thought they sending you a real beta tester huhu
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