Estee Launder Beauty Playround Sunway Pyramid

Estee Launder launches #beautyplayround

Imagine a beauty playground with 6 different activities to play in. Each section gives you total freedom to do what you want. You can take selfies, share pictures, test out make-up, get skincare advises, and have makeovers. A playground made for beauty enthusiasts. It's every girl's dream come true (and mine too, if I could have this in my very own home).

That's what Estee Lauder came out with recently with the opening of it's latest one of a kind concept store #beautyplayground; the first in the world. Catered to the millennials, the generation that's currently dominating the shopping scene. Millennials are gen y babies (early 1980s -  early 2000s).

It's no surprise that Sunway Pyramid was picked for this very beauty playground. Popular with students because of the surrounding colleges / unis, this mall makes the perfect place for Estee Lauder's fun, refreshing and exciting #beautyplayground. 

come play a Estee Lauder #beautyplayground

When you stepped into the #beautyplayground you'll be taken on a transformational journey at six play areas created by Estee Lauder. The 1st stop "Glow On" is where you can speak to Estee Lauder's professional beauty specialists from the "Dream Team" on skincare tips. There's a big touch screen at this area for you to vote on what your skin care goals are - bright skin, beautiful skin or radiant skin. I voted beautiful skin.

fyi the "Dream Team" has makeup demos every weekend to inspire girls!

2nd stop is "Glam Up" where you can have fun playing with all the make up. 3rd is "Get Polished" where you can find nail art inspirations, test out nail colours to match your looks and lipstick shades. "Mix & Mingle" the 4th stop is a wall of Estee Lauder's latest fragrances. Figuring out what to give to your girlfriends on their birthdays? Check out the 5th stop "Gift & Guide" where ideas for the perfect gift can be found.

The last stop? "Strike A Pose". Nothing beats ending your beauty day out with a selfie taken right at the store's digital photo wall to show off their new look. This isn't just a normal photo wall, it's loaded with background to suit your mood or style of the day. You can have Kendall Jenner the 'it' girl and face of Estee Lauder on one of the backgrounds in New York city. 

1st play area - Glow On (Skincare)

2nd play area - Glam Up (Make Up)

3rd play area - Get Polished (Nails)

4th play area - Mix & Mingle (Fragrance)

5th play area - Gift Guide (Gifting Ideas)

6th and last play area - Strike A Pose (Selfie)

If you can't go to the playground to play, you can go online shopping at Estee Lauder's new site www.esteelauder.com.my. It's loaded with promotions, exclusive Kendall Jenner stories, beauty bloggers sharing their beauty tips and tricks. I've seen the site and it's pretty impressive imho! If you're planning to visit Estee Lauder's one of a kind concept store in Sunway Pyramid, don't forget to "Strike A Pose" and hashtag #beautyplayground. Who knows your picture might pop up somewhere.

Congratulations Estee Lauder and thank you for inviting me and the Butterfly Project Beauty & Lifestyle Bloggers' Community to grace the launching of #beautyplayground.