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Launch Of Northwest Cherries Into The Malaysian Fruit Market

Northwest Cherries varieties on display
Last week I attended the 'Cheers To Cherries' campaign by Northwest Cherries in Kepong Mall. With an emphasis on healthy eating in partnership with Tesco and Malaysian fitness guru Kevin Zahri, the campaign aims to inspire health-conscious Malaysians to cherry on for a healthier fitness lifestyle. 

Did you know that cherries are ranked as the most health-protective food thanks to its unrivaled health benefits? Yes, this superfood fruit is a nutritional rock-star for those watching their weight, health or just leading an active lifestyle. One cup, or about 21 cherries, contains less than 100 calories with a low GI ranking. One of the best-kept secrets of cherries is its anti-inflammatory properties, which aid muscle recovery and reduce muscle soreness after a workout.

Now is the time to buy these highly sought after new season NorthWest Cherries, fresh off the orchards in the North-western states of USA. Over 2,500 growers work tirelessly to bring the world the sweetest, juiciest, plumpest cherries ripened on the trees. The US is currently the second-largest cherry exporter in the world and one of the leading exporters of cherries to Malaysia. 

According to Mr. Abdul Ghani Wahab, Agriculture Specialist, US Dept of Agriculture who was present to officially launch the new season, Northwest Cherries are grown on fertile soil with a climate that is ideal for great quality cherries. There are 11 varieties and he believes that Northwest Cherries are the most delicious cherries in the world! 

Launching Northwest Cherries 'Cheers to Cherries' campaign
Kevin Zahri posing with Cherries Oat Jar
Kevin Zahri, affectionately known as Cikgu Fitness Malaysia is a certified trainer and nutritionist with many years of experience and extensive knowledge on fitness and health. He has been very involved with the fitness scene in Malaysia, having published books, as well as writing for various fitness and lifestyle magazines. He is also the founder of Malaysia's largest weight loss movement called 'Jom Kurus' and he kicked off the campaign with an exciting sweat session demonstrating a few types of trending CrossFit workouts to get the heart pumping and muscles working. Kevin stressed the fact that part of staying healthy is not just in the work-outs and active lifestyle but also in keeping your body nourished.

During the launch, he demonstrated Cherries Oat Jar which is a great post-workout snack. 

5 health benefits of Cherries :
  1. Fat-free
  2. Source of Vitamin C
  3. Natural Anti-Inflammatory
  4. Good Source of Potassium
  5. Source of Melatin

Consuming sweet cherries may prevent, reduce risks and modify the severity of some critical diseases such as :
  • Alzheimer's
  • Cardiovascular Disease & Hypertension
  • Diabetes 
  • Cancer
  • Anti-Inflammatory
  • Gout
Kevin Zahri demonstrating how to do partner squats with Julien Andre (Fresh Produce Director of Tesco)
The Fresh Produce Director of Tesco, Julien Andre shared how excited consumers get when the cherries are in season. "Cherries have an amazing consumer appeal as they are juicy, sweet and easy to snack on. More and more people are starting to gain awareness of cherries as a superfood and its now a much sought-after fruit. We're glad to be able to offer the freshest fruits from Northwest Cherries at Tesco stores this season."

Fresh Northwest Cherries now on sale
Northwest Cherries will be in season till the end of August this year, so remember to stock up the next time you roam the aisles of your local supermarket.

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