Hello. Mother Misses You

not everyday you see a billboard that speaks to you

This morning, while I was on the way to an appointment I saw this weird billboard along Federal Highway going to Angkasapuri on the way to Petaling Jaya. Well maybe not weird but it kinda reminds me that my mom misses me which is really sad! I am curious to why this billboard message says "Hello. Mom misses you". There is no signs of branding, logo or information, so it must be either from these ideas that my friends suggested me:

some possibilities? maybe you have better ideas

• A mother places an ad looking for her runaway children?
• A telco message for Chinese New Year? (balik kampung)
• A mother nature message that the world is going to doom e.g weather going bonkers
• Some rich mom decided to pay $$$$ to advertise this message to her kids who pass by this road every morning to go work instead of texting them.

All it has is a girl on a bed of grass with birds and butterflies around her and she's snapping a selfie or herself or taking a picture of the blue sky. Anyone can tell me what this is about? I'll give you a prize for guessing right haha!